Social media is a great way to reach out to new users, supporters and engage with them. Focus on two main aspects, creating shareable content and engaging with your audience to make the most of the platform. Remember, the ‘social’ is the most important thing here. The ‘media’ is secondary. Things change so quickly in the social media world, that it’s better to focus on your audience, engaging with them and building relationships. Don’t get caught up in the technology, that’s not the important part!

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